As a growing FMCG brand in the wellness and food space, Guiltfree Industries Ltd (Naturally) was scaling its direct-to-consumer (D2C) operations rapidly. But with increasing order volumes came increasing logistics complexity, and Guiltfree soon realized that manual processes and a lack of visibility were slowing down their growth. Here’s how Guiltfree partnered with eShipz to transform their D2C shipping from reactive and scattered to automated, visible, and streamlined.
The Challenges: Manual Workflows & No Visibility
Before implementing eShipz, Naturali’s logistics workflow was weighed down by inefficiencies that were slowing growth and draining operational energy.
- No end-to-end visibility into D2C shipments meant their team was constantly in the dark, unable to track delays, proactively resolve issues, or keep customers informed.
- Heavy manual processes plagued their operations, right from label generation to tracking updates and courier follow-ups. Each task required separate logins, endless spreadsheet entries, and repetitive coordination.
What should have been a smooth dispatch-to-delivery cycle turned into a daily logistical maze. The team spent hours toggling between courier portals, manually uploading tracking data, and stitching together MIS reports to stay afloat. The system wasn’t just inefficient; it was unsustainable.
As order volumes grew, so did the complexity. The risk of errors increased, and with no centralized dashboard or automation, scalability felt out of reach. Guiltfree needed a solution—not just to fix these issues, but to power a logistics model built for speed, visibility, and growth.
Why Naturali Chose eShipz
Naturali was looking for more than just a shipping solution, they needed a centralized, intelligent logistics platform that could bring speed, clarity, and control to their shipping operations. eShipz stood out for its ability to:
- Automate manual tasks and reduce human error
- Provide real-time tracking visibility across all courier partners
- Offer a single-window dashboard to manage everything from label generation to order tracking
- Deliver seamless integration with existing systems for better data sync and reporting
With eShipz, Naturali finally found a partner that could support their ambitions with tech-led logistics faster, smarter, and future-ready.
The Smart Logistics Suite
Once onboarded, Naturali rolled out a tailored set of eShipz’s features designed to handle their D2C needs efficiently:
- Automated Shipping Label Generation
Manual docketing used to eat up time and slow down operations. It involved repetitive tasks, prone to errors and delays.
Approach:
Naturali automated label creation with eShipz’s engine, saving time, reducing errors, and improving dispatch speed.
- Multi-Carrier Integrations
All logistics partners are brought together in one place, allowing for easier coordination and smoother operations. Instead of navigating through multiple courier platforms, everything is accessible from a single point. This setup helps the team save time, stay organized, and make quicker decisions based on their shipping needs.
Approach:
The team centralized courier selection, making smarter choices based on zone, cost, and delivery speed, all from one dashboard.
- Track & Trace Dashboard
Real-time visibility for every shipment ensures that the team always knows where an order is at any given moment. It eliminates the guesswork and reduces the need for constant follow-ups. With every movement tracked, delays can be spotted early and addressed quickly.
Approach:
Instead of juggling multiple tracking portals, Naturali’s team could now track orders across couriers from a single screen, improving visibility and follow-up efficiency.
- Shipping Rule Allocation
Orders are routed automatically using smart logic that considers factors like location, delivery speed, and courier availability. This removes the need for manual decision-making in assigning shipments. As a result, the process becomes faster, more accurate, and less prone to errors.
Approach:
With rule-based logic, couriers were assigned based on location, product type, or other parameters, reducing delivery delays and human error.
- API Integration with OMS/WMS/IMS
Seamless backend connectivity ensures that all systems, inventory, orders, and shipping—work in sync without manual intervention. Data flows smoothly between platforms, reducing errors and saving time. This creates a more efficient and reliable workflow across operations.
Approach:
eShipz integrated directly into Naturali’s systems, syncing shipping workflows with their Order Management and Inventory systems, for faster, cleaner operations.
Onboarding Experience: Fast, Smooth, and Painless
Naturali’s implementation experience was seamless, with minimal disruption to their ongoing operations. The transition to eShipz was quick and well-supported, allowing the team to adapt without delays. Everything was set up smoothly, enabling them to start optimizing their logistics right away.
“Very smooth, no issues.”
The onboarding team at eShipz ensured quick setup, fast integrations, and effective training, helping the operations team go live in days.
The Measurable Impact
After onboarding eShipz, Naturali saw immediate operational improvements:
✅ Improved tracking and visibility across all D2C shipments
✅ Less than 40% reduction in manual work related to pickups, MIS, and courier coordination
✅ Smoother internal workflows and improved courier communication
✅ Reduced manual errors and faster response times
What Naturali Loved, and What’s Next
Favourite Feature:
“All the features are important and valuable.”
From automation to tracking, every feature contributed to reducing workload and improving logistics performance.
Shipping Experience Rating:
⭐ 4 out of 5
In Their Words:
“eShipz has drastically improved our tracking and visibility while reducing our manual workload. It’s a clean platform that just works, and now, it’s a key part of our logistics ecosystem.”
— Team, Naturali Logistics
If manual work and limited visibility are slowing down your order fulfilment, it’s time to level up.
Like Naturali, your brand can automate shipping, track smarter, and scale seamlessly. Book a walkthrough and see the difference.
