In the dynamic world of modern retail, logistics is more than a backend function, it’s the heartbeat of customer trust. For a globally recognized brand like Fossil India, every shipment is a promise: of style, of precision, and of punctuality.
But behind the scenes, that promise was being tested. Manual processes were beginning to take a toll, slowing operations, draining team bandwidth, and leaving little room for the agility today’s retail landscape demands.
Managing both B2B and B2C channels, Fossil needed more than just another shipping tool. They needed a partner, one that could simplify the complex, eliminate inefficiencies, and help their teams focus on what truly matters: delivering delight, every time.
That’s where eShipz stepped in, bringing automation, intelligence, and a sense of control back to Fossil’s supply chain.
Logistics Challenges Faced by Fossil India
Fossil’s logistics setup was managing two very different tracks: bulk shipments going out to distributors and retail outlets (B2B), and daily D2C orders being fulfilled from their online store. With monthly volumes crossing several thousand shipments, especially during product launches, festive sales, and end-of-season pushes, even small inefficiencies became magnified.
- Manual processes that led to slower order fulfillment.
- Dependency on staff for data compilation across multiple courier systems.
- Limited visibility into shipping performance and efficiency gaps.
- Inconsistent reporting and higher risk of human errors.
- Teams had to log into multiple courier partner systems just to fetch delivery updates or PODs.
These inefficiencies weren’t just slowing down operations, they were creating friction in both B2B and B2C channels.
eShipz: Fossil’s Partner in Retail Logistics Automation
Fossil India was looking for a logistics automation solution that was both easy to use and powerful enough to handle their growing operational needs. The goal was clear: reduce manual effort without disrupting their existing systems or workflows. After exploring various options, eShipz stood out for several reasons. Its user-friendly interface made it easy for teams to adopt, while the platform’s flexibility allowed for seamless integration into both B2B and B2C operations. Features like multi-carrier support and automated label generation helped streamline key shipping tasks and reduce day-to-day manual workload. What made the experience even more effective was the hands-on onboarding support from the eShipz team. The implementation process was smooth, with minor issues quickly addressed, ensuring a hassle-free transition and a strong foundation for long-term efficiency
The Tools That Made the Difference
To address inefficiencies and bring more control to their logistics operations, Fossil India adopted a set of focused solutions from the eShipz platform. The goal wasn’t to change everything overnight, but to streamline what mattered most, from simplifying daily shipping tasks to consolidating courier data in one place. These tools helped the team reduce repetitive manual work, improve accuracy, and build a stronger foundation for scalable, tech-enabled logistics.
- Automated Shipping Label Generation: With thousands of shipments dispatched monthly, Fossil India faced significant bottlenecks in label creation, especially during seasonal surges and product drops. The manual process consumed time and often led to mismatches in consignee data or delayed pickups. By implementing eShipz’s bulk label automation, the team could generate hundreds of shipping labels in a few clicks, ensuring data accuracy and speeding up dispatch cycles across warehouses.
- Multi-Carrier Integrations: Fossil India operates in a mixed logistics model, servicing both B2B channels (offline retail stores and distribution partners) and B2C (online D2C customers). Using eShipz, they integrated with multiple courier partners within a unified dashboard. This allowed them to smartly allocate shipments based on courier performance by zone, pricing, and service reliability. For metro areas, they leveraged faster partners with high delivery density, while for Tier 2 and remote locations, they optimized cost by choosing partners with better regional coverage. The automation helped reduce logistics spend, improve SLA adherence, and ensure on-time delivery across India’s diverse geography.
- Branded Tracking Solutions: Customer experience doesn’t stop at checkout. Fossil strengthened its post-purchase engagement by deploying branded tracking pages and real-time delivery alerts through eShipz. Whether it was a B2B shipment to a franchise store or a personal order to a consumer, customers received uniform, on-brand communication across all touchpoints. This not only reduced “Where is my order?” (WISMO) inquiries but also boosted trust and retention through a polished and reliable last-mile experience.
- Proof of Delivery (POD): For both B2B and B2C orders, Fossil required greater transparency and confirmation once goods left their warehouse. With eShipz’s POD feature, delivery confirmations, whether signatures, timestamps, or photographs, were centrally captured and accessible across courier partners. This was especially valuable in B2B cases where stock needed to be reconciled quickly at store level. The result was fewer delivery disputes, faster settlements, and improved operational control in the last mile.
These tools significantly reduced the team’s reliance on manual inputs, freeing bandwidth for more strategic operations.
Implementation & Experience
“Smooth with minor issues that were resolved quickly”, that’s how Dhruv Sharma, Manager in Logistics at Fossil India Pvt Ltd, describes the onboarding process. The flexibility and ease of implementation stood out, especially in aligning the platform with Fossil’s retail and distribution operations.
Operational Wins
Since implementing eShipz, Fossil India has recorded notable improvements in its logistics workflows:
- 40-80% reduction in manual efforts around pickups and courier data.
- 10-20% reduction in overall operational costs.
- Better process visibility and fewer manual errors.
- Improved customer communication through real-time tracking.
- Slight improvements in return handling and customer NPS metric.
With eShipz in place, Fossil India was able to bring structure and efficiency to its logistics operations without adding complexity. Tasks that once took hours were now handled in minutes, and teams could focus more on oversight than manual coordination. Automation didn’t just save time, it brought consistency, accuracy, and better visibility across every shipment. As a result, Fossil was able to scale its logistics processes with confidence while continuing to deliver a reliable and smooth experience to both business clients and individual customers.
How Retailers Can Learn from Fossil India
Fossil India’s shift to eShipz didn’t happen overnight, but it didn’t need to. The team started by fixing what mattered most: label creation, courier selection, and post-delivery visibility. That alone delivered measurable results.
For other retail brands, the lesson is simple: you don’t have to rebuild your logistics function to modernize it. You just need the right layer of automation, thoughtfully implemented.
Start with:
- A single dashboard to unify your carriers.
- Smart rules for routing and rate optimization.
- Branded tracking and POD visibility to reduce customer queries.
Ready to Automate Your Retail Logistics?
If your team is still relying on spreadsheets, emails, or fragmented courier dashboards, it’s time to upgrade. With eShipz, retail and manufacturing brands like Fossil India are simplifying operations, improving visibility, and delivering better customer experiences.
Let’s talk about how eShipz can do the same for you.
