MIVI, an Indian electronics brand founded in 2015 by Viswanadh Kandula and Midhula Devabhaktuni, started with a vision to provide quality, affordable electronics in India after observing market trends in the U.S. Beginning with chargers and cables, the company soon expanded into audio products and established its own manufacturing and design unit in Hyderabad, becoming the first Indian brand to manufacture audio products from the ground up. Today, MIVI is a fast-growing consumer electronics brand known for its affordable audio and mobile accessories, with a loyal customer base across India.
As orders scaled rapidly, logistics, once a background function, became the front-line of customer experience. Missed deliveries, manual errors, and time-consuming label generation began to erode both margins and trust. MIVI needed a logistics partner who could move faster than their growth curve.
After partnering with eShipz, MIVI saw its shipping operations shift from being a recurring source of stress into a dependable engine for growth. Processes that once required manual double-checking were automated, courier management stopped being a tangle of dashboards, and the team got back hours every day to focus on customers and product.
In this case study I’ll cover, The core challenges MIVI faced before eShipz, The solution eShipz delivered (with real user feedback), Measurable results and KPIs, The human impact on teams and customers, Key takeaways for other brands
The History to be Unfolded: MIVI x eShipz Journey
MIVI’s journey with eShipz began with a critical challenge, reverse shipments. Customers frequently needed replacements, returns, or repairs, and handling these processes manually was both time-consuming and prone to errors. By automating reverse logistics with eShipz, MIVI was able to simplify operations, reduce turnaround times, and give customers a far smoother return experience.
After seeing success with reverse shipments, MIVI soon expanded the scope to forward shipments as well. This step ensured that every order, from the moment it was packed to the moment it reached the customer, was managed through one unified platform. Automation brought accuracy, speed, and consistency across the board, giving MIVI full control over its shipping workflows.
To strengthen the backbone of ecommerce operations, MIVI integrated eShipz with Shopify, covering both shipping and return shipments. This direct connection between their store and logistics processes not only eliminated manual dependencies but also created a seamless cycle that benefited both the business and its customers.
Finally, the introduction of branded tracking solutions transformed the post-purchase journey. Instead of generic courier pages, customers could track their orders in a MIVI-branded environment, instilling trust, reinforcing brand identity, and improving customer satisfaction. What began as a solution for reverse shipments has now grown into a complete shipping automation story, with MIVI and eShipz building the future of logistics together.
MIVI’s Pre-eShipz D2C Shipping Challenges
Like most fast-growing D2C brands, MIVI’s rapid success came with an unexpected challenge, logistics. What once felt manageable quickly turned into a daily struggle of delays, errors, and endless manual work. The faster the brand grew, the more shipping slowed them down.
- Manual label generation that consumed team-hours and introduced transcription errors.
- Multiple courier portals and no single source of truth for shipment status.
- Frequent label-related mistakes that caused delays and extra costs.
- Lack of proactive communication for customers (leading to avoidable NDRs).
- No consolidated analytics to spot patterns or optimize carriers.
MIVI’s journey shows how the right technology can turn logistics from a bottleneck into a growth enabler. By partnering with eShipz, the brand not only streamlined operations but also elevated customer experience, proving that efficient shipping is the backbone of sustainable D2C growth.
How eShipz Transformed MIVI’s Shipping Challenges into Reliable Logistics
MIVI didn’t just need another logistics tool, they needed a partner who could simplify the chaos and bring back efficiency. eShipz stood out for three reasons: automation, carrier flexibility, and accuracy. Together, these features transformed shipping from a constant firefight into a dependable process that the team could trust.
Automated Label Generation
Before eShipz, every order demanded minutes of manual work, with staff painstakingly entering details and generating labels one by one. It was repetitive, error-prone, and draining. With eShipz, this was replaced by batch automation. Labels now pull data directly from MIVI’s Shopify order system and generate instantly, no keystrokes, no second-guessing. What once felt like an uphill battle is now effortless, giving the team time to focus on planning, growth, and customer satisfaction instead of firefighting mistakes.
Multi-Carrier Integration & Smart Allocation
Previously, courier selection was a guessing game. Operations staff had to juggle multiple dashboards, compare costs manually, and still risk picking the wrong partner. eShipz changed this overnight. With its Shopify-integrated, multi-carrier platform, connecting DTDC, Blue Dart, and Delhivery, MIVI can now assign the right courier for every shipment through intelligent rule-based allocation, factoring in cost, service level, and delivery destination. On top of this, Branded Tracking gives customers real-time updates on a seamless, brand-first tracking page, strengthening trust both inside the team and with their customers.
Accuracy & Error Reduction
Mistakes in logistics are more than just operational hiccups, they cost money, reputation, and customer loyalty. eShipz’s validation features, from address checks to auto-corrections, made accuracy the default. Fewer mislabeled shipments meant fewer delays, fewer angry customer calls, and fewer financial hits. For MIVI, this was more than a technical fix, it was a relief. It meant their brand promise could be delivered without compromise.
Branded Tracking Solutions
In today’s competitive market, customer experience doesn’t end at checkout, it extends until the package is in their hands. eShipz enabled MIVI to provide branded tracking pages, keeping customers informed with real-time updates while reinforcing the brand’s identity at every step. Instead of redirecting buyers to third-party courier sites, MIVI’s customers now enjoy a seamless, trustworthy, and consistent experience that strengthens loyalty and boosts repeat purchases.
Together, these features didn’t just streamline operations, they gave MIVI’s team back their time, their peace of mind, and their ability to focus on what really matters: delivering a world-class customer experience.
The eShipz Impact On MIVI’s Shipping Transformation
Numbers tell the efficiency story, but the human side is what made MIVI’s leadership confident in scaling further:
- Customer support saw fewer delivery-related tickets, they could now focus on product issues and customer delight.
- Warehouse staff felt less stress during peak hours because label printing and batch checks were automated.
- Operations managers had clearer dashboards, instead of chasing errors, they found time to optimize carrier contracts and SLAs.
- Brand reputation improved as customers received accurate, timely updates and fewer failed deliveries.
At its heart, eShipz didn’t just help MIVI ship smarter, it helped people breathe easier. Teams could finally focus on meaningful work, customers felt taken care of, and the brand could scale without fear of breaking under pressure. For MIVI, logistics stopped being a headache and became the backbone of a better, more human customer experience.
Measurable Results & Performance Improvements
After implementing eShipz, MIVI saw a remarkable transformation in their shipping operations. Processes that were once slow, error-prone, and stressful became streamlined, accurate, and efficient. The improvements weren’t just numbers on a dashboard, they translated into faster deliveries, fewer mistakes, and a smoother experience for both the team and customers. By measuring key metrics, MIVI could clearly see how automation and smart logistics were driving tangible results and setting the stage for scalable growth.
Key improvements observed
- Manual logistics hours per day: reduced substantially (team reclaimed critical work hours).
- Label-related errors: big drop, leading to fewer delays and lower rework costs.
- Label generation time per order: from minutes to seconds.
- On-time delivery rate: improved, boosting customer satisfaction.
- Shipping cost per order: decreased due to smarter carrier allocation.
Looking at the comparison, the transformation speaks for itself. What was once a time-consuming, error-prone process became streamlined and reliable with eShipz. For MIVI, the shift wasn’t just about numbers on a chart, it was about giving their team breathing room, cutting down stress, and ensuring customers got a smoother delivery experience. The improvements in efficiency, accuracy, and on-time performance show how the right logistics partner can turn everyday struggles into a foundation for growth.
Moving Forward
In today’s fast-moving D2C world, delays and errors don’t just cost money, they cost trust. And once customers lose trust, no discount or campaign can win them back. By automating shipping, unifying carriers, and making accuracy the default, MIVI unlocked growth others can only dream of.
Don’t wait for the next festive rush or sales surge to expose the cracks in your process. The time to act is now, because the brands that streamline logistics today will own the customers of tomorrow.
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