Operational excellence today depends on how efficiently brands can move products, manage partners and maintain visibility across the supply chain. For enterprises managing large-scale B2B operations, B2B logistics automation has become a critical enabler of speed, accuracy and scalability. Bestseller India Pvt. Ltd., a leading fashion and lifestyle company, has consistently evolved its operations to match the growing demands of the Indian and global market. This case study explores how Bestseller strengthened its logistics backbone by partnering with eShipz, a scalable logistics automation platform trusted by high-volume enterprises. Readers can expect a clear view of the challenges, solutions and measurable improvements enabled through this collaboration.
Driving Growth with Purpose: A Snapshot of Bestseller India Pvt. Ltd.Â
- Bestseller India is a prominent fashion retailer known for building globally loved brands with strong local relevance.
- With years of operations in India, the company has established an inspiring presence across retail, eCommerce and B2B channels.
- Continual innovation in supply chain, merchandising and customer experience fuels its industry leadership.
- Its commitment to operational excellence supports rapid expansion across diverse markets.
- Bestseller India today stands as a growth-driven organisation embracing technology to scale responsibly and efficiently.
Challenges and Process Inefficiencies
Heavy Dependence on Manual Processes
Teams spent significant time entering data, updating records and coordinating dispatches manually, which slowed operations and increased the risk of human errors.
Fragmented Systems and Limited Visibility
Using another logistics tool along with manual tracking created siloed workflows. This made it difficult to monitor shipments across courier partners in real time.
Time-Consuming Documentation Work
Generating LR and maintaining MIS across multiple LSPs required repetitive, manual effort, causing avoidable delays during the dispatch cycle.
Operational Bottlenecks as Volumes Increased
As B2B shipments scaled, existing processes could not keep up with demand, making efficiency and consistency difficult to maintain.
Lack of Unified Courier Management
Switching between different systems and courier touchpoints reduced coordination efficiency and affected dispatch speed.
Solutions Implemented and the Advantage
Unified Multi-Carrier Integrations
All courier partners were brought onto a single, unified platform, eliminating the need to switch between multiple systems. This enabled faster dispatch planning, improved coordination and more accurate carrier selection for B2B shipments.
Real-Time Track n Trace Visibility
Shipment status updates across all carriers became instantly available through one dashboard. This allowed the operations team to proactively track exceptions, respond faster and maintain reliable MIS without relying on manual follow-ups or fragmented reports.
Automated LSP LR Generation
LR generation was automated directly within the platform, removing manual documentation steps. This ensured faster, error-free paperwork, smoother handovers and better compliance during dispatch and transportation stages.
Reduced Manual Intervention Across Workflows
By automating repetitive logistics tasks, the dependency on manual effort significantly decreased. Teams were able to focus on exception handling and process optimization rather than routine operational activities.
Cost-Effective, Easy-to-Adopt Solution
The intuitive interface and well-aligned feature set made onboarding quick and seamless for the team. This ensured operational improvements were achieved without extensive training, system complexity or increased overhead costs.
Measurable Outcomes and Operational Improvements
Since going live with eShipz, Bestseller India has witnessed measurable operational upgrades across its logistics workflow.
- Dispatches are completed quicker due to reduced manual intervention.
- Manual dependency dropped by up to 40 percent, improving efficiency across pick-up and MIS-related tasks.
- Operational costs reduced by 10–20 percent, driven by automation and enhanced process accuracy.
- Multi-carrier integrations simplified end-to-end coordination, reducing errors and improving turnaround time.
Together, these outcomes have strengthened overall supply chain agility and responsiveness.
Conclusion
The collaboration between Bestseller India Pvt. Ltd. and eShipz demonstrates how adopting the right logistics automation partner can accelerate operational efficiency without disrupting existing workflows. Bestseller continues to grow as a forward-thinking leader in fashion retail, while eShipz supports its journey with scalable, reliable and innovation-driven logistics technology.
Ready to simplify and scale your logistics operations? Start with eShipz here.