The India e-bike market was valued at roughly USD 1,302.9 million in 2024 and is projected to grow to USD 3,000.5 million by 2033, reflecting a strong upward trend in demand for sustainable mobility. With rising interest in eco-friendly commuting, urban cycling, and performance-driven e-cycles, brands that ship large-format, high-value mobility products need a logistics foundation that is fast, predictable, and scalable. This makes streamlined delivery operations not just a requirement, but a strategic differentiator in a rapidly expanding market.
EMotorad is one of the leading brands shaping this momentum, offering a wide range of premium e-cycles built with a focus on performance, durability, and design. With a strong presence in both B2C ecommerce and B2B dealer networks, the company ships full-size e-bikes, accessories, components, and service kits across India and global regions. Managing this mix of bulky SKUs and varied delivery requirements highlighted the need for a more streamlined, automated logistics workflow that could keep pace with their growth.
This case study highlights how EMotorad partnered with eShipz to strengthen its logistics operations, reduce manual effort, improve delivery performance, and build a unified shipping ecosystem. It also outlines the core challenges, the automation-led solutions implemented, and the measurable results achieved through this collaboration.
Key Logistics Challenges Faced by EMotorad
As EMotorad expanded its footprint across India and global markets, the nature of its product category brought specific operational complexities. These challenges were not shortcomings of the brand, they were simply the realities of scaling premium e-cycle logistics. Below are the key challenges expressed clearly and neatly.
Managing Bulky & High-Value E-Cycle Shipments
Premium e-cycles are larger, heavier, and more sensitive than typical ecommerce parcels. EMotorad ships full-size e-bikes, batteries, frames, and accessories, all of which require precise packaging, careful handling, and predictable carrier performance. Even a small delay or mishandling can affect customer experience. As volumes grew, ensuring consistent delivery quality and damage-free shipments became an important focus, creating a need for a more structured and automated shipping process.
Multi-Channel Shipping Complexity Across B2C & B2B
EMotorad operates both B2C ecommerce channels and B2B dealer distribution, which means their logistics must support very different delivery patterns. While B2C orders require quick turnarounds, real-time tracking, and smooth doorstep delivery, B2B shipments often involve bulk orders, coordination with warehouses, scheduled dispatches, and documentation. Alongside this, the brand also ships spare parts and service kits for after-sales support. Managing these diverse flows from a single system became essential for operational efficiency.
Coordinating Shipments Across Multiple Carriers
As the brand expanded into newer regions and higher volumes, it naturally began working with multiple logistics partners. Each carrier had its own strengths, service levels, and delivery lanes, making manual decision-making time-consuming and inconsistent. EMotorad needed a way to automatically identify the best carrier for each shipment, reduce booking time, and maintain uniform service quality. A structured, data-driven carrier allocation process became crucial for scale.
Ensuring End-to-End Shipment Visibility
Visibility is vital when shipping high-value mobility products. EMotorad’s team needed a unified dashboard where they could monitor the full delivery journey, from pickup to final delivery, without switching between carriers or systems. They also required faster insights into delays, NDR (non-delivery) issues, and weight discrepancies so operations and support teams could respond proactively. Centralizing visibility was key to improving delivery predictability and customer communication.
Streamlining After-Sales Service Logistics
As the brand’s user base grew, so did the demand for warranty parts, accessories, and service kits. These shipments require accuracy, quick processing, and dependable delivery timelines because they directly affect customer satisfaction. Managing these orders manually made it difficult to maintain speed during peak times. EMotorad needed a workflow that could automate service shipments, keep details error-free, and ensure customers received support quickly and reliably.
How eShipz’s Logistics Automation Streamlined EMotorad’s Supply Chain
EMotorad was managing growing shipment volumes with multiple carriers, manual booking processes, and limited visibility across delivery stages. As order volumes surged, especially across D2C, dealer, and service networks, the brand needed a unified automation layer to remove operational friction and improve delivery speed. eShipz became the backbone that connected their systems, carriers, and teams into a single, automated workflow.
1. Automated Multi-Carrier Allocation
eShipz’s rule-based engine assigns every shipment to the most optimal carrier based on delivery speed, region performance, costs, and service levels. This helped EMotorad eliminate manual decision-making and ensure every order moves through the best-performing partner for that location.
2. API-Driven Shipment Creation
Most shipments now move seamlessly through APIs integrated between EMotorad, eShipz, and their carriers. Orders are validated, booked, and processed instantly, without spreadsheets or manual data entry, allowing them to handle peak volumes with stability and fewer errors.
3. Digital Documentation: Invoices & ePOD
EMotorad shifted from scattered paperwork to complete digital documentation. Invoices, LR copies, and ePODs are now generated and stored automatically, making reconciliation faster and boosting collaboration between warehouse, operations, and finance teams.
4. Unified Weight Dispute Handling & End-to-End Visibility
eShipz provides a centralized dashboard where EMotorad can view weight discrepancies, shipment statuses, and partner logs in one place. This reduced back-and-forth with carriers and improved accuracy in billing, tracking, and operational decision-making.
5. NDR Intelligence & Automation Opportunities
NDR delays were creating inefficiencies and risk of RTOs. eShipz’s analytics highlighted top failure reasons, carrier-wise patterns, and repeat bottlenecks. Using these insights, EMotorad identified automation opportunities that improve redelivery success and reduce customer dissatisfaction.
Together, these workflows created a more reliable, transparent, and scalable logistics process for EMotorad. With automation removing manual workload and analytics surfacing actionable issues, the brand gained tighter control over its delivery performance and is now better equipped to support growing demand across India.
EMotorad’s Post-Automation Impact
EMotorad experienced a measurable uplift in the speed, accuracy, and predictability of its logistics operations. Automated workflows replaced manual processes, enabling teams to focus on growth rather than troubleshooting. Delivery performance strengthened across regions as shipments were routed through the most reliable carriers. Overall, EMotorad built a more stable, consistent, and data-driven logistics backbone capable of supporting high-volume operations.
Key Outcomes & Improvements
1. Faster Order Processing & Dispatch Turnaround
Automated booking via API significantly reduced order-to-dispatch time, enabling smoother daily operations and faster movement of high-volume SKUs like e-cycles, spare parts, and accessories. This contributed directly to a reduction in manual work, as most shipments were now booked automatically without manual intervention.
2. Better Delivery Reliability Across India
Carrier performance insights and automated allocation improved on-time delivery rates across all regions, including tier-2 and tier-3 cities. EMotorad achieved a delivery success rate of up to 97.86%, ensuring customers received their orders reliably and consistently.
3. Streamlined Billing & Weight Dispute Management
Centralized dashboards allowed the team to monitor weight discrepancies, track shipments, and resolve billing mismatches faster. This weight mismatch control provided a single source of truth for dispute resolution, enhancing operational accuracy and reducing errors.
4. Improved NDR Handling & Risk Protection
NDR analytics highlighted top failure reasons and carrier-level patterns, allowing proactive interventions for redelivery. As a result, risk protection improved significantly, with less than 1% COD and under 1% RTO for high-value shipments, safeguarding revenue and customer trust.
In Their Words
Here’s what EMotorad has to say about how eShipz transformed their logistics operations and made shipping simpler, faster, and more reliable
Their experience highlights the measurable impact of eShipz, from higher delivery success to streamlined operations, the results speak for themselves.
Building a Reliable, Scalable Logistics Future
EMotorad’s partnership with eShipz shows how the right automation layer can transform logistics without disrupting ongoing operations. By streamlining carrier allocation, boosting delivery performance, and creating end-to-end shipment visibility, the brand now operates with greater confidence, control, and predictability. What started as an effort to remove manual bottlenecks has evolved into a stronger, more scalable logistics ecosystem capable of supporting both B2C and B2B growth.
As demand for premium e-cycles continues to rise across India and global markets, EMotorad is now positioned to deliver a consistently superior customer experience, backed by reliable delivery, data-driven decision-making, and operational efficiency. With eShipz powering the backbone of its fulfillment workflow, the brand moves forward with a logistics foundation designed for long-term momentum.
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