Arvind Fashions Limited is one of India’s foremost retail companies, with a rich history spanning over decades in the lifestyle and apparel sector. Known for managing a diverse portfolio of brands, the company serves both B2B wholesale clients and B2C consumers, offering everything from casual wear to premium fashion products. With a strong presence across India, Arvind Fashions has continuously evolved to meet the changing demands of the retail market.
As the business expanded, the company faced growing challenges in managing supply chain operations efficiently, ensuring timely deliveries, and keeping customers informed in real time. Traditional manual processes for tracking shipments, coordinating pickups, and generating reports were no longer sufficient to handle the scale of operations.
To address these challenges, Arvind Fashions partnered with eShipz, a leading logistics automation platform. This collaboration allowed the company to digitize its logistics operations, improve shipment visibility, reduce manual dependencies, and enhance the overall customer experience.
In this case study, we explore how Arvind Fashions successfully transformed its retail supply chain using eShipz. You will learn about the challenges they faced, the solutions implemented, and the measurable impact across operations. The study aims to provide insights for other retail businesses looking to optimize their supply chains and improve operational efficiency in a competitive market.
Limited Supply Chain Visibility and Operational Inefficiencies
As Arvind Fashions scaled its operations across B2B and B2C channels, the company faced growing difficulties in managing its logistics effectively. Traditional manual processes and fragmented tracking systems were no longer sufficient to keep up with increasing order volumes.
Key challenges included:
- Lack of Visibility in Tracking: With shipments moving across multiple carriers, it was difficult to get a unified view of order status, leading to delayed updates and limited control over deliveries.
- Manual Process Inefficiencies: Tasks such as pickup coordination, MIS reporting, and data handling required significant manual effort, increasing the risk of errors and slowing down operations.
These challenges not only strained internal teams but also impacted customer satisfaction, highlighting the need for a smarter, automated solution to streamline workflows and improve supply chain performance.
eShipz Logistics Automation Platform
eShipz is a logistics automation platform that simplifies supply chain operations by integrating multi-carrier management, real-time tracking, and analytics into one system. It helps businesses optimize deliveries, manage inventory, and improve efficiency while reducing manual work. By automating complex logistics processes, eShipz ensures greater visibility, control, and reliability across the entire supply chain.
Multi-Carrier Integration for Smarter Operations
eShipz allowed Arvind Fashions to manage multiple carriers from a single system. Orders were routed based on cost, performance, and location, reducing delays and expenses. Peak-season scaling became seamless, making operations faster and more reliable.
Track & Trace for Real-Time Shipment Visibility
Real-time tracking gave complete oversight of shipments from pickup to delivery. Proactive alerts helped teams address exceptions quickly, while customers received timely updates. This transparency improved trust and reduced operational uncertainty.
B2B Forward Logistics (Warehouse to Store)
Automated forward logistics ensured timely stock replenishment from warehouses to stores. Inventory levels were balanced, avoiding stockouts and overstocking. Managers gained full visibility, making replenishment predictable and efficient.
Inter-Store Transfers (IST)
eShipz digitized inter-store transfers, eliminating manual reconciliations. Store managers could request and track stock movements seamlessly. Inventory was balanced quickly across outlets, keeping sales flowing.
Store Returns Management
Returns were digitized for faster reintegration into inventory. The system reduced errors and helped track patterns to improve planning. Stores stayed stocked efficiently, minimizing operational losses.
Fleet Tracking & Trackmile Integration
Integrating long-haul carriers and local transporters gave full fleet visibility. Bottlenecks were identified quickly, and last-mile performance improved. Teams gained control over all transportation movements.
Customized BI Dashboards
Tailored dashboards provided key insights on inventory, deliveries, and performance metrics. Teams could monitor progress at a glance and take informed decisions. This simplified reporting and improved operational efficiency.
Performance Matrix Measurement
Delivery speeds, SLA compliance, and return ratios were tracked systematically. Managers could identify high-performing carriers and areas needing improvement. This data-driven approach ensured accountability across the supply chain.
Allocations and Planning
Automated allocations and intelligent planning reduced errors and manual workload. Shipments were assigned accurately, optimizing routes and resources. Operations became consistent and scalable, even during high volumes.
Proof of Delivery (POD)
Digital POD capture provided real-time delivery confirmation and reduced disputes. Managers could verify shipments instantly, and customers enjoyed reliable delivery updates. This improved accountability and transparency.
Route & Zone-Level Insights
Route and zone analytics highlighted inefficiencies and bottlenecks. Teams could adjust routes proactively to reduce delays and costs. Smarter planning improved delivery timelines across geographies.
eShipz digitized forward flows, reverse logistics, IST, and fleet tracking into one platform. Complex processes were simplified, improving efficiency and collaboration. Customers received faster deliveries and better updates, while teams operated with confidence.
Heat Map: Driving Smarter Logistics Intelligence
One of the most transformative features that Arvind Fashions leveraged was the Heat Map functionality from eShipz. This tool provided a visual, data-driven perspective of the entire supply chain, allowing the operations team to see patterns and performance across different regions at a glance.
With the Heat Map, Arvind Fashions could:
- Visualize Delivery Performance Across Geographies: The team could easily identify areas where deliveries were consistently on time, as well as regions experiencing delays, giving them a clear picture of operational strengths and weaknesses.
- Spot High-Risk Regions: Areas with high returns, failed deliveries, or frequent delays were highlighted, enabling proactive measures to prevent repeat issues and reduce inefficiencies.
- Optimize Route Planning and Carrier Allocation: By understanding performance at a regional level, the company could allocate carriers more intelligently and plan routes that reduced transit times and costs.
- Strengthen Demand Forecasting: Insights from regional trends helped the company anticipate demand surges, ensuring inventory and logistics planning were aligned with actual market needs.
This Heat Map feature became a game-changer for Arvind Fashions, empowering the team to make smarter, faster, and more informed decisions. Beyond day-to-day operations, it provided strategic intelligence, helping the retailer refine both operational execution and long-term supply chain planning. By turning complex data into clear, actionable insights, the Heat Map not only improved efficiency but also enhanced confidence, control, and customer satisfaction across the board.
Measurable Gains in Customer Experience
Implementing eShipz had a transformative impact on Arvind Fashions supply chain operations, delivering benefits across efficiency, customer experience, and business performance:
- 40–80% Reduction in Manual Work: Automation of data handling, pickup coordination, and reporting freed teams to focus on higher-value tasks while reducing errors.
- 10–25% Reduction in Returns Using NDR Solutions: Proactive management of non-delivery reports minimized customer inconvenience and improved delivery success rates.
- 10–25% Increase in NPS (Net Promoter Score): Improved tracking and timely updates strengthened customer trust and loyalty.
- Improved Visibility and Faster Tracking: Centralized, real-time monitoring eliminated blind spots, enabling proactive intervention and smoother deliveries.
- Higher Customer Satisfaction: Transparent updates and accurate delivery information enhanced the post-purchase experience, fostering trust and reliability.
Through these results, eShipz helped Arvind Fashions elevate both operational efficiency and the overall customer experience, turning logistics into a competitive advantage.
Future of Retail Logistics
By embracing eShipz, Arvind Fashions transformed its supply chain from a fragmented, manual system into a streamlined, intelligent operation. The company successfully reduced inefficiencies, gained real-time visibility across shipments, and enhanced the overall customer experience, turning logistics from a challenge into a strategic advantage. For retail businesses facing similar challenges, eShipz shows how digital logistics can streamline operations and simplify supply chain management.
Outpace your market challengers with smarter logistics, explore eShipz