Dreamax Bodycare Pvt. Ltd., a rapidly growing D2C personal-care brand in India, specializes in high-quality wellness and bodycare products. As the company scaled its operations across its e-commerce store and other digital sales channels, logistics complexities began to hinder its growth, especially around visibility, cost, and customer experience. To address these challenges, Dreamax partnered with eShipz, a shipping automation and logistics management platform. Through this collaboration, Dreamax was able to streamline its delivery operations, improve tracking transparency, and reduce manual workload – all while keeping costs under control.
Challenges in Shipping and Order Fulfillment
Before implementing eShipz, Dreamax Bodycare faced several pressing logistics challenges:
- Delayed Shipments: The company frequently experienced shipment delays, which frustrated customers and undermined trust in its promise of timely delivery.
- Limited Tracking Visibility: With little real-time insight into parcel transit, both the operations team and customers found it difficult to track shipments, which caused uncertainty and follow-up inquiries.
- High Operational Costs: The reliance on third-party logistics providers without centralized coordination led to suboptimal courier choices and elevated costs.
- Heavy Manual Workload: Much of the data management and coordination – from pickups to MIS (management information systems) – was manual, time-consuming, and error-prone.
Overall, these challenges created a friction-filled logistics process that consumed significant operational bandwidth and held back scalability.
Why Dreamax Chose eShipz for Automation
When exploring logistics solutions, Dreamax’s team prioritized:
- Cost Effectiveness – They needed a solution that would reduce shipping spend without compromising service.
- Real-Time Visibility – They wanted a single platform to monitor shipments across courier partners and share tracking with customers.
- Efficient Operations – They looked for automation that could minimize manual work and reduce coordination overhead.
eShipz checked all these boxes. The platform offered multi-carrier integrations, automated workflows, and real-time Track-n-Trace capabilities – enabling Dreamax to centralize shipping operations, optimize courier allocation, and provide better post-purchase communication.
Solution & Implementation
Key Features Deployed
Dreamax implemented the following eShipz features to transform its logistics:
- Track-n-Trace Dashboard: This provided end-to-end visibility for both Dreamax’s operations team and its customers, reducing uncertainty and the number of tracking-related support requests.
- Automated Rules-Based Courier Allocation: Although not explicitly selected by Dreamax, using eShipz’s courier allocation logic meant that shipments were matched to the most cost-effective or reliable courier based on their internal rules.
- Seamless Onboarding: Dreamax reported that integrating eShipz into their workflow was very smooth, with no major issues. The operations team was able to transition quickly from manual processes to automated workflows.
These changes helped Dreamax move away from fragmented systems and spreadsheets, replacing them with a unified, automated shipping ecosystem.
Impact & Results
Since adopting eShipz, Dreamax Bodycare has realized several tangible benefits:
- Improved Tracking & Visibility: Real-time updates and centralized tracking have reduced uncertainty and enhanced customer communication.
- Enhanced Customer Satisfaction: The reliable tracking experience has resulted in better post-purchase engagement and fewer customer complaints.
- Reduced Operational Costs: Dreamax has lowered its logistics spend by under 10%, a modest but meaningful saving that improves margins.
- Reduced Manual Work: Manual effort in coordinating pickups, updating MIS, and reconciling data across courier partners has dropped by 40%– 80%.
Driving Growth Together
The partnership between Dreamax Bodycare Pvt. Ltd. and eShipz exemplifies how the right logistics automation platform can serve as a strategic growth lever. Through eShipz’s Track-n-Trace capabilities and seamless operational workflows, Dreamax has gained clarity, efficiency, and control over its D2C shipping operations – translating into happier customers and leaner processes.
By working together, both companies reinforce their strengths: Dreamax deepens its reputation as a reliable wellness brand, and eShipz further demonstrates its ability to support fast-growing D2C businesses.
If you want to see how eShipz can deliver a similar transformation for your logistics operation, book a demo with eShipz today.