In the heart of India’s retail industry, RMKV Silks stands as a heritage brand synonymous with luxury, craftsmanship, and timeless elegance. Known for its exquisite silk sarees and unparalleled quality, RMKV has been a trusted name in households for generations.
But as more and more customers began shopping online, RMKV Silks faced a different kind of challenge. In-store, it was easy to offer that personal touch, a warm smile, careful packaging, and the confidence that every purchase was perfect. Online, things were different. Now the promise had to travel through a courier network, and customers expected the same level of care, but with faster delivery, accurate order handling, and clear updates at every step.
The question was simple, yet demanding: how do you make an online delivery feel just as reassuring as walking out of the store with a silk saree in hand?
For RMKV Silks, every package was more than just an order, it was a piece of their story reaching a customer’s hands. They wanted the unboxing at home to feel as warm and reassuring as a visit to their store. That meant every delivery had to be on time, handled with care, and free from mistakes. Because for them, it’s not just about delivering a product, it’s about delivering a feeling.
Bridging Manual Logistics with Modern B2C Expectations
Running a busy retail operation like RMKV Silks means every order has to move like clockwork. But behind the scenes, the logistics team was fighting a daily battle to keep things on track.
Before automation, the team was constantly firefighting.
- Tracking an order wasn’t a simple click, it meant juggling spreadsheets, hopping between courier portals, and making endless phone calls just to get a clear picture of where things stood.
- Without real-time visibility, small delays could turn into big problems before anyone noticed. Manual processes slowed down everything from label printing to courier allocation, eating up hours that could have been spent on more valuable work.
- With so many parcels moving through different carriers, the chance of sending one to the wrong address was always there.
For customers, this translated into uncertainty, they didn’t know exactly where their order was or when it would arrive.
In today’s retail world, where speed and transparency are the heartbeat of customer trust, these challenges were more than just operational headaches. They were standing in the way of delivering the reliable, hassle-free experience every modern B2C shopper now expects.
Why RMKV Silks Chose Automated Fulfilment, A Smarter Logistics Approach
RMKV Silks needed a system that could bring multiple couriers, channels, and workflows into a single, unified platform. After exploring options, they opted for a solution that ticked all the boxes, ease of use, cost efficiency, multi-carrier integrations, and most importantly, a smooth implementation process that wouldn’t disrupt ongoing operations.
From automated shipping label generation to shipping rule allocation, every function was designed to cut manual steps and reduce the possibility of human error. This meant their team could focus less on fixing mistakes and more on delivering better customer experiences.
The decision to automate wasn’t just about saving time, it was about reclaiming control over the entire fulfilment cycle.
How RMKV Silks Built a Streamlined, Connected, and Transparent Shipping Process
With the new logistics automation platform powered by eShipz, RMKV Silks was able to transform its fulfilment process with features that directly tackled their biggest pain points:
- Post-purchase customer engagement solution – Customers no longer had to guess where their order was. RMKV Silks could now send clear, timely updates from the moment an order was confirmed until it was delivered, creating a sense of trust and reducing “Where’s my order?” inquiries.
- Automated shipping label generation – The days of manually typing addresses or copying order details were over. With eShipz, shipping labels were created instantly and accurately from the order data, saving hours of repetitive work and avoiding costly errors.
- Multi-carrier integrations – All courier partners were connected to a single platform, giving RMKV Silks the flexibility to select the right carrier for each shipment based on cost, speed, or destination, without logging into multiple systems.
- Track & Trace – Real-time tracking was no longer scattered across multiple courier portals. The entire logistics team could see the live status of every parcel in one dashboard, making it easy to spot delays early and keep customers updated.
- Shipping rule allocation – Smart rules automatically assigned the most suitable courier for each order, whether based on serviceability, delivery speed, or cost. This reduced decision-making time and ensured consistency in delivery performance.
- API integration with OMS/WMS/IMS – By connecting directly with their existing order, warehouse, and inventory management systems, eShipz eliminated manual data transfers and kept information flowing seamlessly between platforms.
- Analytics – Shipment/Carrier performance – RMKV Silks now had access to detailed reports showing courier performance, delivery timelines, and order trends. These insights helped the team improve service quality and negotiate better courier contracts.
By combining automation with real-time visibility and customer-first communication, eShipz turned RMKV Silks logistics from a manual, reactive process into a smooth, data-driven operation that worked like clockwork. The onboarding was described as “very smooth, with no issues”, allowing the team to transition without downtime. What once took hours of manual effort was now completed in minutes, with accuracy, speed, and full visibility.
Achieving 80% Reduction in Manual Work and Smoother Operations
Since implementing the solution, RMKV Silks reports over 80% reduction in manual work across operations such as data handling, pickup coordination, and MIS reporting. Customer communication has improved significantly, particularly before pickups, reducing confusion and unnecessary follow-ups.
Even with minimal change in operational costs, the gain in productivity and workflow efficiency has been game-changing. Wrong deliveries are down, visibility is up, and customer satisfaction continues to grow. Efficiency is no longer an aspiration, it’s built into their daily operations.
Automation That Gave Us Back Our Time
At eShipz, we believe the best measure of our success is hearing how our customers have transformed their operations.
In the words of RMKV Silks:
“Since implementing the tracking system, our operations have seen a clear increase in productivity and a significant reduction in wasted time. Before using eShipz, our team was spending too many hours manually tracking data. Now, with the automated tracking system, we have the freedom to focus on other projects that truly move the business forward.”
Assistant Manager – Ecommerce, RMKV Silks Pvt. Ltd.
Bharthwajan
Stories like this remind us why we do what we do, empowering businesses to work smarter, save time, and deliver better experiences for their customers.
Building on a Strong Logistics Automation Foundation in Retail Fulfilment
The system is already working brilliantly for RMKV Silks, but they’re not stopping there. One of the next steps they’re looking at is adding automated “ready for pickup” messages for customers. It’s a small change, but it would close the communication loop, letting buyers know exactly when their order is about to be collected, right from the start.
Because they’ve already built a strong logistics automation foundation, adding new features like this is simple and smooth. Now it’s less about fixing problems and more about fine-tuning the experience, making every delivery feel just that little bit better.
Where the Journey Delivers
From manual tracking headaches to a streamlined, automated, and customer-first fulfilment process, RMKV Silks has shown how the right technology can transform retail logistics. The results speak for themselves, less manual effort, better customer communication, and complete operational visibility.
In the competitive world of B2C retail, that’s not just an upgrade, it’s a winning edge. And in a market where every second counts, the brands that adapt fastest are the ones customers remember. Every day without the right automation is a day your competitors are getting ahead.
Don’t wait until you’re catching up, start transforming your fulfilment process today with eShipz and deliver the experience your customers already expect.
Get ahead before your competitors do, automate your shipping with eShipz today