Growth is exciting, but it often comes with operational complexities that can impact customer experience and business efficiency. For fast-growing consumer brands, managing increasing order volumes while maintaining delivery performance requires a logistics infrastructure that can scale alongside the business.
Dermatouch, a leading skincare brand in India, experienced this challenge firsthand. As customer demand continued to grow, the company recognized the need to modernize its logistics operations and build a more efficient fulfillment process capable of supporting its next phase of expansion.
This case study explores Dermatouch’s journey toward operational excellence, the logistics challenges it encountered while scaling, and how adopting a unified shipping management platform helped simplify processes, improve shipment visibility, and enhance delivery performance.
Driving Growth Through Science-Backed Skincare Innovation
Founded with a mission to make effective dermatological skincare solutions accessible to consumers, Dermatouch has established itself as a trusted name in India’s rapidly growing skincare market. The brand offers clinically inspired products designed to address common skin concerns while prioritizing quality, safety, and customer satisfaction.
Over the years, Dermatouch has built a loyal customer base by combining product innovation with a customer-first approach. Its expanding product portfolio and growing online presence have enabled the company to reach customers across multiple regions, contributing to consistent business growth.
As order volumes increased and market demand accelerated, Dermatouch remained focused on strengthening every aspect of the customer journey, including post-purchase experiences and delivery operations. The company understood that reliable fulfillment was becoming just as important as product quality in maintaining customer trust and supporting long-term growth.
With ambitious growth objectives and a commitment to operational excellence, Dermatouch began evaluating ways to simplify logistics management and create a scalable fulfillment ecosystem capable of supporting future expansion.
The Challenge: Managing Growth with Manual Logistics Processes
As Dermatouch expanded its customer base and order volumes, managing logistics through manual workflows became increasingly complex. While existing processes supported the company’s early growth stages, scaling operations required greater automation, visibility, and operational control.
Shipment creation often involved repetitive manual tasks, requiring teams to spend significant time processing orders and coordinating with multiple logistics partners. Bulk order management through spreadsheets added operational overhead, making fulfillment workflows more time-consuming.
The team also faced challenges in maintaining centralized shipment visibility. Tracking shipments, accessing proof of delivery (POD), and generating performance insights required coordination across multiple systems and carrier portals. As shipment volumes increased, obtaining actionable operational intelligence became increasingly important for decision-making.
To continue delivering a consistent customer experience while supporting future growth, Dermatouch required a more integrated logistics management approach that could simplify operations and improve efficiency across the fulfillment lifecycle.
By identifying these operational bottlenecks early, Dermatouch took a proactive step toward building a stronger and more scalable logistics foundation.
The Solution: A Unified Logistics Platform Powered by eShipz
To support Dermatouch’s growth objectives, eShipz implemented a centralized logistics management platform designed to simplify fulfillment operations and provide end-to-end shipment visibility.
The solution unified carrier management and shipping workflows within a single platform, enabling teams to manage logistics operations more efficiently from one dashboard.
Key Strategies and Features Implemented
Automated Forward Shipment Creation
eShipz streamlined the shipment creation process by enabling automated forward shipment generation. This reduced manual intervention and helped the operations team process orders faster and more consistently.
Bulk Order Upload Through Excel Integration
To simplify high-volume order processing, Dermatouch leveraged Excel-based bulk order uploads. This significantly reduced the time required to create multiple shipments and improved operational productivity.
Centralized Shipment Management
Instead of navigating multiple carrier systems, Dermatouch gained access to a unified platform for managing shipment activities, carrier selection, and order fulfillment workflows.
Real-Time Tracking Visibility
The platform enabled end-to-end shipment tracking, providing greater transparency into order movement and delivery status. This improved operational monitoring and customer communication.
Digital Proof of Delivery (POD)
Access to centralized POD records allowed the team to quickly verify successful deliveries and improve shipment documentation processes.
Advanced Analytics and Performance Insights
eShipz’s analytics capabilities provided actionable visibility into shipment performance, carrier efficiency, delivery success rates, and operational trends. These insights empowered Dermatouch to make data-driven logistics decisions and continuously optimize fulfillment operations.
Together, these capabilities helped create a more efficient, scalable, and data-driven logistics ecosystem aligned with Dermatouch’s growth ambitions.
Results and Business Impact
The partnership between Dermatouch and eShipz delivered measurable improvements across key logistics performance indicators.
Performance Highlights
| Metric | Result |
| Delivered Rate | 85.9% |
| Return to Origin (RTO) Rate | 0.00% |
| Exception Rate | 5.03% |
| Info Received Status | 1.97% |
| Manual Process Reduction | 80% |
Key Outcomes
85.9% Delivered Rate
A strong delivery success rate demonstrated effective shipment execution and reliable order fulfillment performance.
RTO Rate
Zero return shipments reflected efficient order processing, accurate fulfillment workflows, and improved delivery outcomes.
5.03% Exception Rate
Exceptions remained limited and were concentrated within B2B cargo operations, providing clear visibility into areas requiring operational attention.
1.97% Shipments in Info Received Status
A small percentage of shipments were awaiting first-mile pickup, indicating a healthy shipment intake pipeline with bookings successfully registered.
80% Reduction in Manual Processes
By automating shipment creation, bulk order uploads, tracking, and carrier management through a unified platform, Dermatouch reduced manual logistics efforts by 80%. This enabled the operations team to spend less time on repetitive administrative tasks and focus more on customer experience, fulfillment efficiency, and business growth.
Operational Benefits Achieved
- Faster shipment processing through automation.
- Simplified bulk order management.
- Centralized carrier and logistics operations.
- Improved shipment visibility and tracking accuracy.
- Easy access to proof of delivery records.
- Data-driven logistics optimization through advanced analytics.
- Scalable infrastructure to support continued business growth.
Conclusion
Dermatouch’s commitment to delivering exceptional customer experiences extends beyond product quality and into every stage of the fulfillment journey. By partnering with eShipz, the company successfully strengthened its logistics operations through greater automation, visibility, and operational control.
Today, Dermatouch continues to expand its market presence with a logistics framework designed to support growth, while eShipz continues to empower businesses with unified shipping and carrier management solutions that simplify complex logistics operations.
Together, the partnership demonstrates how the right combination of operational excellence and logistics technology can create a scalable foundation for long-term success.
Looking to streamline your shipping operations and improve logistics performance? Visit eShipz to explore how a unified logistics platform can support your growth journey.