Performance Marketing Specialist

About eShipz

eShipz is a fast-growing logistics SaaS company that enables businesses to manage and scale their outbound shipping operations through automation, data, and deep integrations. Our platform is built to handle high-volume, complex logistics environments, helping customers improve delivery performance, reduce costs, and gain real-time visibility across their shipping operations.

Headquartered in Bengaluru, eShipz is powered by a team of 80+ professionals and trusted by leading enterprises such as PhonePe, IshaLife, Fossil, Avon, Maruti Suzuki, Fire-Boltt, and Oswaal Books. We work closely with our customers’ Operations, Technology, and Business teams to ensure eShipz becomes a mission-critical part of their daily logistics workflows.

Role Overview

The Full Funnel Performance Marketing Specialist will own and optimize the marketing funnel across awareness, acquisition, activation, and retention stages. In this full-time, on-site role based in the Greater Bengaluru Area, the specialist will plan and execute performance campaigns across channels such as paid search, paid social, display, remarketing, and marketing automation. Day-to-day responsibilities include analyzing campaign data, managing budgets, improving conversion rates, designing A/B tests, and collaborating closely with content, product, and sales teams to align messaging and targeting. The role will also involve building dashboards, tracking key metrics, and continuously experimenting to improve ROI and customer lifetime value. The ideal candidate will be an immediate joiner who can contribute quickly to scaling lead generation and revenue growth.

Key Responsibilities

• Proven experience (2+ years) in performance marketing with end-to-end funnel ownership, including planning, execution, optimization, and reporting.
• Strong skills in paid channels (e.g., Google Ads, Meta/LinkedIn Ads, remarketing platforms) and experience managing budgets and bidding strategies.
• Ability to work with analytics tools and dashboards (e.g., Google Analytics, attribution tools, marketing analytics platforms) to derive insights and drive decisions.
• Experience with marketing automation and CRM tools for lead nurturing, email campaigns, and funnel optimization.
• Solid understanding of conversion rate optimization, landing page testing, A/B experiments, and user journey analysis.
• Comfortable collaborating with cross-functional teams such as product, sales, and content to align campaigns with business goals.
• Strong quantitative, problem-solving, and communication skills, with the ability to present findings clearly to stakeholders.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Experience in SaaS, eCommerce, or logistics/fulfillment domains is an advantage.
• Ability to work on-site in the Greater Bengaluru Area and join immediately.