Sunday Rest, popularly known as Sunday Mattress, is one of India’s fast-growing D2C sleep and comfort brands, founded in Bengaluru by Alphonse Reddy in 2015. The company is known for selling premium mattresses, pillows, bedding accessories, and sleep products designed to offer better comfort, durability, and overall sleep quality through a customer-first online experience.
Over the years, the brand built a strong reputation for bringing innovation into the Indian mattress industry with initiatives like 100-night risk-free trials, same-day delivery in select cities, and internationally certified materials. With a strong Shopify-powered ecommerce model, Sunday Rest continued expanding its reach across India while focusing on quality products and a seamless buying journey.
As the business scaled, managing ecommerce logistics efficiently became increasingly important. In this case study, we’ll explore how eShipz helped Sunday Rest streamline Shopify-based shipping operations through intelligent carrier allocation, centralized analytics, and improved delivery visibility to enhance overall logistics performance.
Logistics & Fulfillment Challenges During Ecommerce Expansion
As the brand expanded its D2C operations across India, logistics quickly became a critical part of maintaining a smooth customer experience. Managing large mattress shipments across multiple regions, courier partners, and delivery timelines brought several operational challenges. With growing order volumes, the need for faster carrier allocation, better shipment visibility, and stronger delivery control became increasingly important to support scale without affecting customer satisfaction.
Manual Carrier Allocation Delays
llenges was manual carrier allocation. As shipment volumes increased, selecting the right courier partner for every order became more complex and time-consuming. Manual allocation often slowed down shipment processing, increased operational workload, and created inconsistencies in delivery performance across different regions. Without a more intelligent allocation system, shipments were not always assigned to the most efficient or cost-effective courier partner.
Limited Shipment Visibility Across Carriers
Shipment visibility was another growing challenge. Managing thousands of shipments across multiple carriers made it difficult for operations teams to monitor tracking updates, delivery milestones, delays, and exceptions from a single place. The lack of centralized visibility reduced operational control and made it harder to respond quickly to delivery-related issues or analyze performance across states and regions.
Delivery SLA & Customer Experience Challenge
Delivery timelines also became increasingly important as customer expectations continued to rise. For a premium mattress and sleep brand, delayed deliveries could directly affect customer satisfaction, support escalations, repeat purchases, and overall brand trust. The team required stronger SLA monitoring and more proactive shipment tracking to maintain a reliable delivery experience.
RTO & Delivery Exception Management
At the same time, failed deliveries and Return-to-Origin (RTO) shipments started creating additional operational pressure. Issues such as address-related delivery failures, delayed shipment movement, missed pickups, and delivery exceptions increased logistics costs and affected fulfillment efficiency. Reducing these operational leakages and improving delivery success rates became an important priority for the business.
Shopify Order & Fulfillment Workflow Complexity
Managing Shopify-based ecommerce operations manually also created inefficiencies between the storefront and fulfillment workflows. Handling order processing, shipment creation, tracking updates, and dispatch coordination separately increased manual effort and slowed down overall logistics operations. As the business scaled, the need for a more connected, automated, and centralized logistics system became increasingly clear.
As these challenges continued to grow alongside the business, the need for a more centralized, automated, and scalable logistics solution became clear. The brand required a system that could simplify carrier allocation, improve visibility, and create smoother coordination between ecommerce operations and fulfillment, which is where eShipz helped streamline and optimize the entire shipping workflow.
Building a Smarter & More Scalable Ecommerce Logistics Workflow with eShipz
To simplify logistics operations and improve delivery efficiency, Sunday Rest integrated its Shopify store with the eShipz logistics automation platform. The integration helped automate shipping workflows, reduce manual effort, improve shipment visibility, and create a smoother connection between ecommerce operations and fulfillment.
Shopify Integration & Automated Shipping Workflows
With Shopify integrated into eShipz, the operations team was able to automate several logistics processes that were previously handled manually. Orders were automatically synced into the shipping dashboard, helping reduce manual intervention and improve processing speed. Shipment creation, label generation, dispatch workflows, and tracking updates also became more streamlined, making day-to-day logistics operations more efficient.
Smarter Carrier Allocation for Better Delivery Efficiency
As deliveries expanded across regions, selecting the right courier partner for every shipment became increasingly important. eShipz helped optimize carrier allocation based on delivery performance, serviceability, shipment destination, and operational priorities. This reduced manual courier selection efforts while improving shipment movement and delivery consistency.
Centralized Analytics & Shipment Visibility
To improve operational control, the team also used the eShipz analytics dashboard for centralized shipment tracking and performance monitoring. The platform provided real-time visibility into delivery statuses, shipment exceptions, SLA tracking, carrier performance, and state-wise delivery analysis, helping teams make faster and more data-driven logistics decisions.
By implementing eShipz, Sunday Rest was able to streamline its ecommerce logistics operations through Shopify integration, automated workflows, intelligent carrier allocation, and centralized analytics. This helped improve delivery visibility, simplify logistics management, and create a smoother customer experience while supporting business growth across regions.
Delivery Performance Improvements with eShipz
Between 11 Feb 2026 and 30 Apr 2026, Sunday Rest processed 1,424 shipments through the eShipz platform. With better shipment visibility, automated workflows, and improved carrier allocation, the brand was able to strengthen delivery performance while maintaining smoother logistics operations across regions.
- Achieved a 95.01% successful delivery rate with 1,353 shipments delivered successfully
- Maintained a low 0.42% RTO rate, helping reduce reverse logistics costs
- Recorded only 1.05% delivery exceptions, improving operational control and shipment monitoring
- Improved transit efficiency with minimal shipments remaining in transit or out for delivery
- More than 71% of shipments were delivered early or on time, improving customer experience
- Centralized analytics and SLA tracking helped teams monitor deliveries and respond faster to operational issues
Overall, the implementation helped create a more reliable and efficient logistics workflow for Sunday Rest. With stronger delivery visibility and better shipment management, the brand was able to improve customer experience while supporting its growing ecommerce operations more effectively.
Creating a More Efficient & Scalable Ecommerce Fulfillment Ecosystem
By implementing eShipz, Sunday Rest was able to build a more streamlined and scalable logistics operation that supported its growing ecommerce business across regions. With improved automation, centralized visibility, and better shipment management, the operations team gained stronger control over fulfillment workflows while reducing manual effort and operational inefficiencies.
The platform helped simplify day-to-day logistics operations through faster carrier allocation, centralized multi-carrier tracking, improved SLA monitoring, better analytics, and smoother shipment processing. Enhanced visibility across delivery statuses, shipment movement, and state-wise performance also helped the team make faster and more informed operational decisions while improving the overall customer delivery experience.
For growing D2C ecommerce brands, logistics plays a critical role in customer satisfaction and long-term growth. By combining logistics automation, real-time analytics, and proactive shipment management, eShipz helped create a more connected, efficient, and scalable fulfillment ecosystem capable of supporting consistent ecommerce expansion.